Several businesses in Nigeria;
small, medium and big businesses do not place priority on search engine
optimization and so, theydo not allot substantial budget spends to SEO. SEO is
considered by many businesses as too technical and less result- oriented, and
several businesses have little or no understanding of SEO.
Admittedly, SEO is hardly ever
fun and interesting for non-specialists; it appears rather complex and boring.
However, it works! SEO works! SEO is a very viable online marketing strategy
that can bring your business more qualified leads and customers.It puts you
right before the internet user that needs your products and/or services.
Here’s something you might not
have known; Studies have shown that a properly implemented SEO strategy can
achieve better Return-On-Investment than traditional forms of marketing like TV
ads and Print media. However,like any other marketing strategy, SEO is not
magical, but, it provides business visibility, branding, web traffic, a high Return-on-Investments,
credibility, and rich insight into customer behavior.
SEO gives your business more
visibility and branding: When a user searches online using any of the search
engines, his/her intention is to get results that satisfy his request. Each of
the search results are links to relevant websites that the search engine
algorithm has indexed. Imagine your website appeared top on search results when
a particular term or keyword phrase is typed into a searchengine; that would give
your brand a lot of visibility and influence excluding clicks to the website.
What does this mean for your
business? It means that if you can continually appear in search results you
will continually gain more mindshare with each potential customer. There is a
great chance that the user eventually clicks through to reach your website, and
this would give them opportunity to value your website’s services.
Get our SEO Packages, here.
